1980 Original Still Shrink. Freedom of Choice marks Devo's third studio album and remains a cornerstone in the evolution of new wave music. Known for its fusion of punk rock's rebellious spirit with synthesizer-driven sounds, the album showcases Devo's innovative approach to music production. The record's most famous track, "Whip It," propelled the band to mainstream success, thanks in part to its catchy hook and satirical lyrics, which critique societal norms and consumer culture.

The album's thematic focus on the illusion of freedom in modern society resonates throughout the tracks, challenging listeners to question their own choices within a consumer-driven world. Devo's use of irony and humor is evident in songs like "Girl U Want" and "Gates of Steel," which pair lyrical depth with infectious melodies. Produced by Robert Margouleff, known for his work with Stevie Wonder, the album benefits from a polished sound that retains the band's characteristic eccentricity.

*Freedom of Choice* continues to influence artists across genres, serving as a testament to Devo's vision of blending pop sensibilities with thought-provoking commentary. For potential customers, the album offers both a nostalgic journey and a relevant critique of contemporary social dynamics.